Reflections - Advertising project

Brief
Make a one minute appropriation film purely from adverts ripped from the internet which attempt to subvert consumerism in some capacity, be it humour, radical politics, irony...etc.


What is an appropriation film ? 
This basically means to borrow clips from other videos to create your own. 

My idea- 

When i was watching adverts on-line trying to come up with an idea i kept playing and repeating clips over and over again hoping something would come to me. 

when i was watching this video http://www.youtube.com/watch?v=XyyNCKsMSc4  playing and pausing it so often made it look like the people were dancing, so i decided to make it look like people in charity adverts wernt actually sad and they were at a music festival. 

I didnt really have much intent when making this video other than too make it look like they were dancing, How ever when i was editing i felt really bad making it as these people are suffering and im kind of taking the micky out of them, so i asked my flat mates whether it was too offensive to go on making the video, to which they said. 

' I dont think its too offensive it dose what the brief says and dosent make me what to give to charity as there having a good time so dont need my money ' 

' i dont find it offensive as most people in poor countries arent aware of any life other than theres so they are actually having a good time' 

' i feel kind of bad becuase i spend so much money of festivals and i could be giving it too these people ' 

So i decided to continue making the video as it had a much more thought provoking topic than i originally intended. 

here is the finished video 

When it was shown in class some of the comments were that it was quite daring and political. 

i now think i could have edited it differently to make it more shocking and in your face to get more of a message across.